David M. gives back to UNCF by way of a “Lest We Forget” ringtone.  All proceeds will go to UNCF in honor of Black History Month.

The Black History Month 2011 national campaign called “Our Silence Speaks Volumes” featuring internationally renowned World Music Artist David M (aka David Minott) is in full swing!

Some of the key points to this campaign are the show of understanding and making a statement toward recognizing and announcing to the maslest we forget graphicses regarding the strides that earlier generations made toward racial equality and a look forward, toward improving future Black History for all people of color. David M’s “Lest We Forget” song and video are poignant reminders of how far African-Americans have come. Certainly, as the old adage goes, “those who forget their past are doomed to repeat it.”

The thoughtful words of wisdom instilled in David’s music are laying the foundation for this year’s celebration of Black History Month.  David M’s single “Lest We Forget,” as per this campaign, has now been turned into a ringtone available for all as a Black History Month theme song. According to the most recent Nielsen Report, African-Americans utilize ringtones in far greater numbers than other ethnicities; therefore David M’s message will certainly reach those who see the value of Black History Month. The proceeds from the ringtone’s sale will benefit HBCUs (Historically Black Colleges and Universities) across the country, by way of a donation to the UNCF (United Negro College Fund), to assist in developing the minds of future leaders in tomorrow’s generation.

As history has proven time and again, when a group unifies toward a common cause, there is unbelievable strength in numbers. This campaign can result in a beneficial awareness for African-Americans regarding their legacy, as a celebration of Black History Month and beyond.

David M. gives back to UNCF by way of a “Lest We Forget” ringtone.  All proceeds will go to UNCF in honor of Black History Month.  Let your pledge speak volumes–go to www.dxxnyc.com to purchase the “Lest We Forget” ringtone.